Great Post from Shoemoney on how to pitch a joint venture.
“So what could you have written that would have gotten my attention?
Something like:”

“Why does this work?
1) You conneted with me (in this case the LOST show I love.
2) You asked me a question which will get me to respond (and lowered my defenses )
3) You asked me just to check out your site. If I like it I will promote it.
4) Its short and sweet.”
Great advice, Jeremy!